Online Digital Manager

Universal Electronics is looking for a Online Digital Manager

Lees hieronder de hele vacature

Vacature details

Geplaatst op
26-4-2021
Aantal uur
-
Vervaldatum
-
Opleidingsniveau
HBO

Functie omschrijving

Role:

The Online Digital Communication Manager is responsible for the development, executions and implementation of global online activities for UEI, with focus on retail business (One For All) to support and strengthen the company’s objectives in terms of brand image and sales.

 

Position in the Organization:

The Online Digital Manager reports directly to the Director of Global Marketing Communications


Fields of specialization:

  • Digital first strategy
  • nIntegrated digital programs
  • Conversion programs
  • Websites (strategy, analyzing, optimalisation)
  • SEO and SEA activities (SEM)
  • Strategy and philosophy on content
  • Social Media owner


Main areas (including responsibilities and tasks):

Main area 1:

Manage total process of creation and implementation of the online projects, from the moment of initial concept idea to the production implementation.


Tasks:

  • Develop, in co-operation with relevant suppliers, creative & technical concept proposals
  • Work closely together with Product Management and Marcom team to:
  1. Ensure full integration of online projects into overall off-line Marcom activities
  2. Prepare briefings for the suppliers
  3. Ensure on-time availability of all defined deliverablesManage online media, creative and production agencies


  • Initiate and chair project meetings for online activities. Coordinate total execution process
  • Oversee and provide support & execution guidelines online activities, initiated in local sales organizations
  • Monitor and document the project planning
  • Provide input for and manage online activities budget
  • Share internally status, project progress and results for online activities
  • Be online champion, by monitoring the market (competition & trends) and providing expertise on selection of efficient digital media and costing models (CPC, CPA, CPM) to reach set objectives.
  • Educate communications team and other stakeholders across Sales and PMM in the merits and principles of online communications
  • Provide online support to B2B projects
  • Continuously work on process improvement and address possible roadblocks, to increase efficiency and output quality

 

Main area 2:

“Own”company (OneForAll) website, with regards to functionality & content

 

Tasks:

  • Make sure that company website supports realization of business and marketing objectives
  • Propose and manage timely realization of website activity plan, by acting as “project manager” for all involved parties
  • On-goingly conduct website analytics, conclude, share with relevant stake holder and implement improvement points
  • Continuously monitor the market with regards to website developments, trends and competition


Main area 3(general tasks):

General MarComm responsibilities

 

Tasks:

  • Give input to the creation of the yearly marketing communication strategy & activity calendar
  • Ensure best in class quality and brand compliance of the visual executions, in line with brand policy and house style.
  • If needed, give support to other projects within the team and executing other MarComm tasks, in situations of irregular workload

 

Internal contacts:

  • MarComm Team
  • Product Management
  • Sales
  • Customer Call Center
  • IT


External Contacts:

  • Online/Website agencies
  • Digital Graphic designers
  • Online Consultancy


Functievereisten

  • Bachelor Level in E-Commerce or Digital Marketing Communications
  • Min. 2 years’ experience in running online projects, in B2B and B2C marketing
  • Preferred knowledge of online sales tactics & principles
  • Affinity with Consumer Electronics products/technology
  • Experience in working in International environment
  • Knowledge and experience in conception and production of promotional materials and dealing with external suppliers

 

Required expertise and skills:

  • Understanding of digital media planning & buying process across a range of digital media types
  • Knowledge and experience of the role the different media channels play within a wider communication campaigns
  • Strong understanding of available online technologies
  • Solid understanding of online tracking and evaluation techniques with an ability to select appropriate metrics and tools to measure activity performance
  • Experience in applying a wide range if digital creative executions in order to achieve different messaging objectives
  • Ability and enthusiasm to educate and inspire internal stake holders
  • Ability to work in matrix organization, handle competing priorities, influence others to meet agreed planning
  • Ability to work in very fast and demanding environment
  • Strong Project Management skills
  • Creative
  • Attention to detail
  • Flexible but also consistent
  • Stress resistant
  • Fluency in English in writing and speaking
  • Team player
  • Very good communication & presentation skills
  • Negotiation skills

Bedrijfsprofiel Universal Electronics

Our vision is beyond a connected home, rather a smarter home where technology is your friend and not an obstacle. Consumer electronics is one of the fastest growing industries in the world. Trends in Technology change every season and new devices are making way into the homes of people faster than ever. Interacting with these devices is a challenge. Our team is focused on next generation distributed platforms for the connected home ecosystem; we solve real life problems and bring improvements to the masses. We are infatuated by technology; however only see it as the means and not the goal itself. We accept no boundaries and no problem should remain unresolved. 


Our products and technologies are touched by well over 450 million people every week, and we’re just getting started! We design & developed an extraordinary number of products for the connected home, backed by a complete ecosystem of data driven software solutions & cloud services for connected devices from leading brands in mobile, gaming and consumer electronics segments! 

Solliciteren

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Meer informatie

Colosseum 2
7521 PT ENSCHEDE
053 - 4888 000