Challenge Day 2019

On the 22nd of November 2019 the fourth edition of the Challenge Day, organized by the Saxion Export Center and Go4Export takes place at DesignLabUT. On that day, students of Saxion, HAN, Windesheim, Münster, Osnabrück and University Twente will work together in mixed groups on interesting business cases with international aspects. At the end of the day, the teams will pitch their ideas to an independent jury with the chance to win €1000!

Evenement details

Wanneer: 22 november 2019
Tijd: 08:45 - 19:00
Organisator: Saxion Export Center and Go4Export
Locatie: DesignLab (UT)

Global Goal

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On the 22nd of November you will get the chance to participate in the fourth edition of the Challenge Day. On this day you will work in multidisciplinary teams of 4-5 students from Saxion, HAN, Windesheim, Münster, Osnabrück and Univeristy Twente at the DesignLabUT. Together with your team members you will work on challenging business cases in order to offer solutions and ideas at the end of the day. You will find out who your team members are during the opening of the Challenge Day. Successful entrepreneurs and teachers will be available to give advice and share knowledge during the Challenge Day. At the end of the day, all teams will present their solutions to an independent jury. The winning team will go home with €1000!

The Challenge Day can also be a great opportunity to meet possible new employers. In addition to solutions for their business cases, entrepreneurs also attend the event to meet future employees.

Would you like to be part of a creative and innovative day where you can work together with businesses and other students on real business cases?


 more information below


During the Challenge Day, talented (international) students will work on your business case to offer you innovative solutions and ideas.

Together with Go4Export, the Saxion Export Center has organized the fourth edition of the Challenge Day that will take place on the 22nd of November 2019. Talented students from Saxion, HAN, Windesheim, Münster, Osnabrück and University Twente will work together in mixed groups on multidisciplinary business cases from businesses in East-Netherlands. Their creative and innovative views will result in new insights and inspiration for your business. At the end of the day, the groups will present their solutions to an independent jury, after which a winner will be chosen.

This day is offered to small and medium sized enterprises by Go4Export, an initiative from Province Overijssel. Criteria to your business case are:

  • related to international trade
  • to small for internship or graduation, but to urgent to ignore
  • address creative and solution oriented thinking

We do ask that you will be available to the students during the Challenge Day. In the morning there will be an opportunity to give a short presentation about your business and the case to the students.  If it is not possible to attend personally we will organize a moment to capture your presentation on video. Furthermore, we will organize moments for the students to contact you (Skype) in order to answer their questions.

In the evening your attendance for pitches of the teams is required. 

Would you like to work together with students on the Challenge Day, but you do not have a business case? Then you will have the possibility to offer internships, research assignments and graduation assignments via a stand. Having a stand on the Challenge Day is free of charge, however we will expect you to offer support to the students during the day. In the program you can see at what time the students are working on the case and when they have a break. On these moments the students are able to visit the stands. When the students are working on the case, we ask you to share your experience and knowledge with the students. This is a great opportunity to meet potential students for your assignments or internship!

The Challenge Day is an excellent platform to get in touch with international or internationally oriented, high potential students.

Would you like to attend the Challenge Day and/or do you have a business case for the event? Do not hesitate to contact project coordinator.


The following businesses are participating in the Challenge Day 2019:


Background information
The vision at Guide ID  is to contribute to a more developed society. We do this by telling captivating and inspiring stories to expand horizons all around the world. The way we tell stories is by using Podcatchers. A small, light weighted device that is capable of playing audio and holds (among other components) a speaker, a memory card and a battery. The Podcatcher can be used for interaction (as a remote control) but is not a multi-media device with a screen.

Currently we have more than 20.000 Podcatchers (audio guides) worldwide at museums and other sites. With our own platform software, our clients (or partners) can create audio tours and connect an audio mp3-file (one per language) with an unique  identifier code  (which relates to a small physical device that sends out this unique code via infrared technology).  The audio tour files are synchronized from our platform software to the Podcatchers and by pairing an identifier (which is next to the object that is admired) with a Podcatchers, the right audio files are played on the Podcatcher. We are successful because the Podcatchers are always ready to use (information is stored on the device), are easy to use (point and listen) and do not require museum staff to hand out (you can pick from & leave behind the device in a cabinet). Also, the Podcatcher can be customized by applying a label on top of the device, so that museums can make it as it is their own device.

Problem definition
Our choice is to make an audio guide and not a multi-media player. This because in our philosophy a multi-media device could be very distracting from the actual object that is admired, with a lot of extra features that is not of additional value of the story behind.

However we should not be closing our eyes for reality…., and notice that the feature is mobile. Also we do have a mobile app (on top of our Podcatchers) but in practice this app is hardly used (with the availability of Podcatchers on-site). At many museums (sites) we do see that mobile solutions (standard application or custom made apps) are offered. Now the questions is whether in future we should also go into that direction? Mobile devices means that no longer hardware is required to maintain and ship to clients, which of course is a great advantage. But by using your own device: aren’t you too much distracted from being part the (museum) experience. Downloading content, wifi-connection availability, bring your own headphones, getting notification from other apps, how to play the right audio file for an object?

 Central question for us is: What would be a mobile alternative experience for our Podcatcher, that

  • Is as easy to use as our current point & listen audio guide
  • Gives attention to the object and is non-distracting for the visitor
  • Does not require any explanation / support from (museum) staff

Ideas for mobile alternatives for the Podcatcher, Marketing/Sales ideas, Demo of the new product.


Background information
In the future, your smartphone will give you access to services and locations, both offline and online. Pin codes, passwords, smartcards, keys or tokens will no longer be necessary.

In the future you will be able to safely and reliably identify yourself at the bank, at Schiphol Airport or to the Police, entrances, cash machines or a door, and of course for the ICT facilities at school or the office. This development is called Mobile as ID. Your phone as a replacement for keys, pin codes and passwords: both online and in the physical world. Mobile as ID is applicable in many different markets, for many different clients and on every continent. InnoValor has developed a technology with which the identification through your phone is made possible, and is looking for new market segments worldwide.

Problem definition
InnoValor is working on the development of this possibility under the name of Mobile as ID. There is a lot of attention for safety, for example safe communication between your phone and a door that gives you access to an office (for example through NFC, QR-code, etc.). We see opportunities in many markets for Mobile as ID. During the Challenge Day you can choose to work on one of these cases:

  • International travel: How can Mobile as ID make your travel experience easier, ranging from booking a ticket to coming back home. Furthermore, how does Mobile as ID help travel agencies and airports.
  • Access to school facilities: Mobile as ID replaces all accounts, cards, etc. that you use for school, for example, grants, access to student platforms (ex. Blackboard), school e-mail and booking a room.
  • A market in which, according to you, there is (or will be) a great need for mobile identification.

You will develop a total concept for Mobile as ID that has international potential. There must be a revenue model behind the concept and it has to be brought to life through a mockup.

You will work on a use-case for the use of Mobile as ID. Included in this use-case:

  • A demo/mock-up app with a user-interface that is suitable for the user and service provider
  • A detailed customer journey
  • A detailed business model: what does it do for the user, who pays for the use of Mobile as ID, in what way will it be used, what is the price, etc.
  • A risk analysis concerning the safety for the users and service provider and (extra) measures in technique, organization or processes that reduce risks


8.45 - 9.00 UUR: Registration

9.00 - 9.05 UUR: Introduction

9.05 - 9.15 UUR: Welcome

9.15 - 9.45 UUR: Presentation businesses cases

9.45 - 10.00 UUR: Explanation program and announcing groups


10.00 - 10.15 UUR: PART 1

Getting to know each other (deliverable 1)

10.15 - 10.45 UUR : Description of the issue (deliverable 2) and objective of the company (deliverable 3)
(possibility to contact company for additional questions between 10.00-11.00)

10.45 - 11.00 UUR: Processing advisory report

11.00 - 12.00 UUR: Brainstorm (deliverable 4)

12.00 - 12.30 UUR: Lunch 

12.30 - 14.00 UUR: PART 2

Brainstorm (deliverable 4)

14.00 - 14.15 UUR: Processing advisory report 

14.15 - 15.00 UUR: Elaboration of the idea into a solution

15.00 - 15.15 UUR: Processing advisory report

15.15 - 15.30 UUR: Short break

15.30 - 16.15 UUR: PART 3

Conclusion and recommendations (deliverable 5)

16.15 - 17.00 UUR: Processing and finalizing advisory report

17.00 UUR: hand in report 

17.00 - 17.45 UUR: Jury meeting

Pitch preparation, finalizing presentation

Drinks are served for all others in the meantime

17.30 - 18.00 UUR: Presentations

18.00 - 18.15 UUR: Jury deliberations

18.15 UUR: Awards ceremony, certificates and thank you 

18.30 - 19.00 UUR: Drinks

Jury members

Edwin ten Burg, Trade Office Zwolle: Edwin ten Burg is the International Business Coach of the Zwolle Area. He is a renowned international entrepreneur who helped both his own and other companies enter new markets.

Trade Office offers companies opportunities on the international market. As part of Kennispoort Zwolle Area, Trade Office represents the independent support office for international business in the Zwolle Area. Innovative entrepreneurs will find at Trade Office knowledge, research capacity, experience and an international network in order to conduct business across borders.

Fons de Zeeuw is manager International at Oostnl and specializes in Internationalization and Management.

Oost NL (East Netherlands Development Agency) is an agency that focuses its activities and projects on strengthening and stimulating the economy of the provinces of Gelderland and Overijssel, the Netherlands.
Ellen Kuipers, Twente Branding