Internship: Strategic analysis of competitive market

Power-Packer is looking for a motivated intern to join their Marketing & Product Management department and who wants to contribute to their renewed brand strategy! Do you like to get involved into the actual day-to-day business of analyzing the strategic portfolio and life cycle management for the global Power-Packer brand?

Read the full job description below

Job details

Posted
20/12/2023
Hours
40
Expiration date
-
Educational level
HBO-WO

Job description

Being a global market leader in a hydraulic niche market for 50 years requires fundamental and extensive knowledge of products, applications and the market. It is because of these 50 years of experience and expertise that our high demanding Tier1 and OEM customers rely on Power-Packer for many (tailor-made) solutions.


Customer requests are becoming increasingly complex and both the technology and the market are constantly evolving. Failure to keep abreast of these developments and not knowing where the competition is headed can lead to wrong important strategic choices, with potentially disastrous consequences for the future of the company.


In order to stay ahead of the competition, it is therefore essential to map and understand the competition, the market and the available products in the market. This will allow Power-Packer to continue to provide a competitive product offering in the future.


In this internship, you apply the latest business models to analyze the competitive position in one of our markets. With your work you provide a strategic analysis and expose important market information. This allows to substantiate strategic choices and actively contribute to the strategic development and future growth of Power-Packer.

Job requirements

  • You are available for a minimum period of 4 months.
  • You are an enthusiastic student (HBO/ WO) in a commercial or technical field. 
  • You are fluent in both English and Dutch.
  • You are able to work independently and responsibly, with strong analytical skills.
  • You are open to investigate and highly passionate about getting the right information.
  • You are not afraid to give your honest, unrestrained input and your innovative ideas!
  • You are a real team player and an assertive asset to the team.

Apply

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